What does Stay All Day really mean?

You start your day looking and feeling fierce. Eyes, brows, lips – boom.

By lunchtime, all is well. But sometime in the afternoon, that perfectly defined cat eye starts looking more smudged than sophisticated. And after 6pm – let’s not even go there…

If you’ve tried all the beauty hacks, but your eyeliner is still seriously shifty, it might be time for a change. Or rather, it’s time for Stila Stay All Day Waterproof Liquid Eye Liner.

This is one eyeliner that won’t budge, smudge or flake. It stays all day. Literally. Stays. All. Day.

Whether you’re new to the world of liquid eyeliner or a seasoned pro, you’ll appreciate the ease with which this little stick of loveliness glides on. The ink stays inside the pen, meaning no mess. And the firm felt tip helps create a delightfully defined line.

But more to the point, this eyeliner stays put, whatever life throws at it. We’re talking rainy school drop-offs, high-octane gym classes, long video calls in front of bright screens and coffee dates on park benches.

It’s no wonder Stila’s Stay All Day Waterproof Liquid Eye Liner has got people talking. Amazon lists it as one of its best-selling liquid eyeliners, industry professionals can’t seem to get enough of it, and thousands of online reviews rave about it.

Better still, Stila’s Stay All Day range includes lipsticks, brow colours, mascara, foundations and concealers. Rest assured, you’ll look and feel fierce morning, noon and long into the night.

4 tips for perfect eyeliner application

For eyeliner that stays all day, follow the 4Ps:

• Prep: Cleanse, tone and moisturise your eyelids, leaving the skin to dry.
• Primer: Create a smooth eyelid surface with primer. Failing that, matte concealer is a good  alternative.
• Powder: Dust your lash line with translucent powder before applying the eyeliner.
• Patience: Apply layers of powder between layers of liner and use your pinky as an anchor against your cheekbone. The trick is to take your time.