FALL COLLECTION 2025
Statement eyes. Playful colour. No-budge formulas.
TURN HEADS THIS SEASON WITH BOLD BERRIES, DEFINED LASHES AND GRAPHIC LINERS THAT STAY PUT.
From the fruity new Pocket Play™ Shadow Palette in Berry Bouquet, to the tubing power of Made-U-Lash™ Mascara and drama-loaded Stay All Day® Inkwell™ Liquid Eye Liners...this is Fall beauty with serious payoff.
Top it off with new shades of Stay All Day® Smudge & Set Waterproof Gel Eye Liners that glide, smudge and lock down your look.
Fall Collection 2025
Statement eyes. Playful colour. No-budge formulas.
INTRODUCING
STAY ALL DAY® INKWEAR™ LIQUID EYE LINER
A rich ink, waterproof liner that glides on and stays on for stunning looks and 24-hour dazzle. From sparkle to shimmer to metallic finishes. Vibrant and dramatic with a precise paint-it-on brush for a glam experience and our nod to artistry, always. With a promise to dazzle for up to 24 hours and a range of gorgeous shades. Pick your drama.
NEW SHADES
STAY ALL DAY® SMUDGE & SET WATERPROOF GEL EYE LINER
The perfect line meets the perfect smudge in this ultimate no-budge pencil. A gel-based formula allows for effortless play and no-skip application as you create multiple eye looks - lining, smudging and blending into a shadow for versatile effects. Perfect for adding depth and definition to waterline, too. Endless play from one go-to pencil sets in seconds and delivers 12-hour colour-rich, fade-proof and sweat-proof wear.
